We took a day trip visit to San Andrés Cholula a Pueblo Mágico of Mexico. Cholula was designated a Pueblo Mágico in 2012, the 64th addition that numbers 122 today. The Programa Pueblos Mágicos ("Magical Villages Programme") is an initiative led by Mexico's Secretariat of Tourism (SECTUR), in conjunction with other federal and state agencies, to promote a series of towns around the country that offer visitors a "magical" experience – by reason of their natural beauty, cultural riches, or historical relevance. The Mexico Tourism Board acknowledges that México´s magical element, and not only its sun and beaches, is what keeps many tourists coming back. Thus, they created the 'Pueblos Mágicos' program to recognize places across the country that imbue certain characteristics that make them unique and historically significant. A "Magical Village" is a place with symbolism, legends, history, important events, day-to-day life – in other words, "magic" in its social and cultural manifestations, with great opportunities for tourism. The programme was launched in 2001 and by 2012 a total of 83 towns and villages in all 31 states have been awarded the title Pueblo Mágico.